The Potential Hidden Dangers of Artificial Preservatives

Why The Purist Organic Skincare Avoids Artificial Preservatives – Especially Phenoxyethanol

At The Purist Organic Skincare, our mission is to offer clean, effective, and genuinely natural skincare — without compromise. One area where we refuse to compromise is in our choice of preservatives. Unlike many conventional and even some so-called “natural” brands, we do not use synthetic preservatives such as phenoxyethanol. Why? Because when it comes to your skin and overall wellbeing, purity matters.

What is Phenoxyethanol — and Why the Concern?

Phenoxyethanol is a commonly used synthetic preservative found in a variety of personal care products. While it is effective at preventing bacterial growth, its inclusion raises growing health concerns. Studies have linked phenoxyethanol to skin irritation, allergic reactions, and potential impacts on the nervous system and hormone balance

with prolonged or high-level exposure. Some countries have issued warnings regarding its use in products for infants or those with sensitive skin.

Your Skin Deserves Better

Our skin is the body’s largest organ, and what we apply to it can be absorbed into the bloodstream. That’s why The Purist uses only plant-based, non-toxic preservation systems, incorporating natural extracts and carefully designed formulations that prioritise both safety and efficacy. We believe nature already provides everything we need to support healthy skin — no synthetic shortcuts necessary.

Pure. Safe. Transparent.

We understand that many people turn to organic skincare for health-conscious reasons. By excluding artificial preservatives, particularly phenoxyethanol, we stay true to our commitment to transparency and clean, honest ingredients — so you can feel confident in what you're putting on your skin.

Purity isn’t just our name — it’s our promise.

link:

https://www.safecosmetics.org/chemicals/phenoxyethanol/

Scientific Committee on Consumer Safety (SCCS) – European Commission